Employer Brand Identity: Who are you and why should candidates want to apply for opportunities with you?
Are your employees leaving you for your competitors? Skilled labour is diminishing so you need to do a bit more to find those good candidates. Have you thought about putting out content such as a picture or a video a couple of times a week? What are your values and passions as a company? Attract candidates who share the same visions as you. It’s not just about salary and benefits. What’s the ethos of the company? What’s does a typical day in the office look like? Be consistent and authentic.